Short video I produced featuring a pristine Austin Seven parked in Banstead High Street. The sun shining off the black paint, plus the red leader seats, all complete with chrome silver starter handle - what more could you want from a vintage automobile? Absolute beaut of a car.
Short video I produced featuring a pristine Austin Seven parked in Banstead High Street. The sun shining off the black paint, plus the red leader seats, all complete with chrome silver starter handle - what more could you want from a vintage automobile? Absolute beaut of a car.
Great Escape 2012: Appy to Discover Music
At last. A festival app that actually does what festival-goers want - help you discover the music of the lesser known bands and artists on the line-up, all in one easy to use application for both iPhone and Android handsets.
.
Instead of just giving a pointless mumbo jumbo discography of artists and bios that Wikipedia could regurgitate in it’s blackout curtained sleep, The Great Escape 2012 app is different. Developed on behalf of MAMA Festivals by GrassRootMedia, it seamlessly links out to all the artists’ social networking platforms, even with the option to buy singles on iTunes.
Youtube videos are also pulled through to sample tunes in literally one-click - great for checking out those obscurely named but critically acclaimed bands that grace the Great Escape line-up every year.
Additional functionality? A schedule builder would be nice. Considering the Great Escape Festival is based across 30 venues including many friendship-dividing clashes of top names, the ability to generate a timetable to stick to and additional map features between locations would have been great.
I’d be interested to learn the download figures and keep a well-trained eye on these updates promised.
Swing
Park life
How Australian E-commerce looks set to grow as retailers play catchup to compete online
With as many as 118,000 jobs in Australian fashion retail set to be axed over the next year as result of online shopping, companies are looking to ecommerce solutions to boost sales.
An estimated 33,000 of those job losses are attributed to the refusal by the Federal Government to close a GST loophole, which allows a tax-free threshold for goods bought online up to the value of $1,000.
Leading the way in fashion ecommerce, Australia is ASOS’s third largest territory for ecommerce business in terms of sales after the UK and US.
ASOS’s buyer Jo Hunt recently attended the L’Oreal Melbourne Fashion Festival.
”I’m here to find the latest Australian fashion, and then sell it back to Australians,” she says. ”This country has become a very important market for us in recent years.”
More Australians are heading online to complete their shopping, especially in territories such as Perth where restrictive trading hours and high levels of dual income families mean the convenience of online shopping beats the high street any day.
Connecting with local Australian market to understand their needs, then tailoring product merchandising, product availability and selection to these consumers is vital in ensuring any success of Australian ecommerce offerings.
Larger retailers rely on the clout of their brand, rather than the quality of their offer. By looking to smaller pureplay ecommerce businesses such as The Grand Social and My Catwalk that are innovating towards younger consumers spending online, larger brands can cash in on the explosion of online shopping websites in Australia.
As a result, the future looks bright for larger ecommerce sites such as Westfield’s Myer, as long as they can cement their presence online in the Australian fashion retail market. By focussing on customer communication via social networks and investment in customer testing and feedback to improve the user experience, they must first understand their customer, then provide a service that matches their lifestyle to really reap the rewards of fashion ecommerce.
In an attempt to educate the notoriously ignorant American public about world affairs, graphic designer Jonny Selman vowed to replicate one BBC News headline per day for the next year into a simple poster design.
Claiming that media organisations and news broadcasters now favour domesticated news programmes, with content that has been tailored to that of a format similar to an entertainment show, the assumption is made on behalf of the American public that they do not want to know about overseas events.
The project aims to help the American public encounter world events over settling for merely ‘lazy’ local and national news stories.
Starting some 190 days ago, he still has a fair way left to go with the project but the results so far are impressive. Translating complex ideas into a simple representation goes a long way.
OK GO – Needing/Getting for Chevy Sonic.
As part of the ‘Let’s Do This’ campaign Chevy commissioned OK GO - pioneers of the out-of-the-box music video - to drive a radically modified Chevy Sonic through the desert, creating what can only be described as an advertising masterpiece.
After four months of preparation, 288 guitars, 55 pianos and 1,157 homemade instruments it took the team four days to shoot and record. Appearing as part of Chevy’s Superbowl ad, the car manufacturer encouraged viewers to complete a series of slightly easier challenges all internet meme related.
Powerful ad by agency LATINWORKS which attempts to rebrand girls to move away from a feeble and inferior stereotype. Research has found that women are more empathetic, resulting in better results at senior management level.
Target demographic: US Men and Boys
The Ad:
The Austin indie has created popular campaigns for Domino’s and Starburst in the Hispanic market.
Their Campaign Strategy:
In a world that holds to a lot of false generalizations about women, this campaign simply aims to push facts that paint a favorable picture of girls. Many boys are loyal and compassionate—but according to the data, girls have those traits more often.
I’m thinking a map related project once I have the mental capacity to think outside of NCTJ remits again
Close encounters of the third kind… (Taken with instagram)
Via Protein I have just discovered information designer
Stefanie Posavec
Her work brings intricacies from texts, songs and raw data into visually striking yet minimal visualisations. I like the fact she works often by hand, removing some of the digital-esque feel to infographics and data design.
One favourite is this cover for Penguin of Charles Dickens’ Great Expectations. Hand embroidered to match Miss Faversham’s dress, the cover has that tactile embossed look that just makes you want to reach through the screen and touch.
Came across this handle on the gates of the Pavilion doors on a night time stroll around Brighton. Reminds me of Medusa.
